Location shots

My group and I have looked for where we would like to base our story and band shots. We looked at several different existing music videos with the same genre. Below are the examples of the locations that we are going to try and use:

Band shots:

We are looking for a isolated location for our band. One of our ideas is to use a dance studio, with the curtains pulled so that it looks completely black, which makes it look very isolated. If we use the dance studio, we are also able to control the lighting easily. 

The groups second idea is try and find an small arena that we could book out. The group and I discussed that if we used a dim lighting effect and left all the seats in the arena empty, the effect of isolation would be stronger and more powerful.

Narrative:

For our narrative we need a common house for our couple to live in. As the target audience is able to relate to a common house, this location will make the video more appealing to the target audience.  Below is a image of what I am going to try and find for the video. 

We also need a small bedroom for a section of our story, there is an example of a similar location we are going to try and find. 

Lastly, for another section of the story, we need a car. I thought about this and felt that the if I am still trying to apply 'Uses and Gratification theory,' I need to use a car that the target audience will be able to relate to. For that reason I have decided to use the inside of a corsa, as it is a common car for our audience to have. Below is an example of what I am going to try and find.

Development - Band shots

Here are just a few of the band shots that we will use when designing our ancillary tasks.




However I felt like this band shots didn't work well as they were boring and dull so in a quick spare of the moment we took some more to get the band shots looking like real media coventions within a band.

Copyright Permission

'For The First Time' by The Script is owned by Sony Music. As a group we felt that we should ask for permission to use this song to create a music video for copyright legal reasons.  Below here is a print screen to show evidence that we researched into who owned the song and then wrote to them asking permission.

Applying Uses and Gratification

The uses and gratifications theory is an audience centered approach which states that audiences are active viewers, choosing to view texts for different reasons as well as in many different formats. Blumler and Katz (1974) then expanded this idea and created their own version, which stated that individuals choose texts for the following reasons:

Escapism – Removing themselves from everyday issues and routines. Music videos are a form of escapism from the real world. In reference to narrative videos, the audience have a chance to observe a character’s life, they are able to escape into that character’s narrative. This is applied through the narrative within our music video where in we show the emotional journey between the two characters to the point where the audience see it as reality as they are so drawn in and become the character themselves. The audience may never have experienced love before so by watching this video they feel the emotion for the camera, escaping into new emotions and situations just through watching and listening to the song.

Personal Relationships – Building emotional links within the music video. Some people will watch the music video because they can relate to it, they like to know that they aren't alone in certain situations  Also some people will watch it so that they can feel even more depressed, they want it to create emotion and/or back up their current emotions. This will be applied within the narrative, footage of flashbacks, chemistry between the characters(hugging,kissing, smiling,holding hands,)locations etc. For the smallest things could create emotion for the audience member as they could remind them of a specific time in their life, e.g. footage of the park could remind the audience of a time that they were in a park with a partner,friend,family member etc. This could create emotion for them as it reflects their personal relationships.

Personal Identity- Stating particular identities by consuming texts, 'finding yourself' and learning behaviour from them. Individuals are able to gain a personal identity from watching particular music videos. This is because being associated with various genres of music, places people into categories in the public eye. For example, this who enjoy rock music may be classed as 'emos.' The style within our video follows two different social groups. Adding to this, our video is indie pop which incorporates the mainstream social groups. The age of the band members.actors in our music video are supposed to be perceived as 19-21s, this will lure in an audience 19 and above. Adding to this there are both male and female actors band members(gaze theory) which means both male and female audiences could relate to our music video. The theme of love and romance implies that the audience intended would be 15+ as this is the age that teenagers become emotionally involved in relationships , this once again would create a personal identity for the audience as they can put themselves in the actors shoes and feel their emotions.

Wider research into music channels

As well as researching existing bands and videos, I thought it would be important to research relevant music channels in the beginning stages of our research in the same specific genre as our music video. I thought this would be able to give us an insight in to the platform in which our music video would be predominantly shown on, giving us key ideas in which to include in our music video in order to comply and 'fit in' with existing media that would be similarly categorised as alternative rock music videos.

Most satellite TV providers offer a wide range of music channels to suit most tastes of music, some music channels in the 21st century have become hugely successful and popular worldwide such as MTV which operates across in Europe, Asia, America and Africa. They offer a mixture of music such as pop, dance, R&B and hip-hop, classics and rock. Whilst flicking through music channels on Sky, I came across MTV Rock, which showcases music videos from bands in the rock genre. I spent time watching this channel in order to pick out common conventions from videos shown, and the channel as a whole.