Evaluation: 2) How effective is the combination of your main product and ancillary texts?

As this task was to create a promotional package I found it important that our products use and follow conventions. By following the same forms and conventions the audience are able to recognise that this is a part of a promotional package but not only they are then able to relate to the products, and still know that they come as 'one'. This was very important during the creating of the video and the ancillary tasks, below is an image of my promotional package and explanations of how each of the products created relate to each other.

 

I have used motifs within my media promotional package, as well as the members of my group who all used the same fonts for the band name and the album. The motif as you can see is the lyrics written across the digipack and adverts which has been used effectively for the audience to recognise this is one promotional package.

 

The font styles have been used effectively through the ancillary product because as you can see the fonts are exactly the same within each of the products. For example if I was emphasising 'For the First Time' I would use 'Mistral' and if I was using 'The Script' I would use 'Prestigue' throughout. But also to show that the main product e.g. the music video was related to the ancillary tasks we decide to include a sequence at the end with the same font style.

 

 

 

The images I have used throughout the package also have been used effectively in both main product and ancillary tasks as they both follow a consistent effect through the use of black and white. All the images in the promotional package are very dark as well as the band shots from the music video. However you could look at it in a different perspective for instance as the images/band shots are dark this has been done for a reason as the darkness of the images relate to the type of mood that the video is going to be.

 

It is evidentely shown that the combination of my main product and ancillary tasks have been used effectively so the audience are able to recognise this is a promotional package but however in person able to relate to the band but also the narrative that runs through the video.