Grasping Ideas Through Existing Music Videos

http://www.youtube.com/watch?feature=player_embedded&v=H86730HjLVA&safe=active

Camera:

The video starts with an establishing shot which tells the audience where the video is based. It then moves to a short narrative of the music video. In the narrative it used camera shots such as close ups which show emotion which the audience can relate to. Also cuts and zooms when moving to different positions of the narrative. By having a narrative the audience feel more involved. A convention that I have spotted is band shots in an isolated area, this help the audience split between the story and the band shots, this is shown through fast cuts. Another different shot I noticed was a low angle shot which is used on the main singer which shows power and leadership.

Costume:

The clothes worn by the actors are grey, dull colours to show represent their life in type of world they are in. The band members wear dark colours, mainly sticking to black, white and red.

Grasping Ideas Through Existing Music Videos

http://www.youtube.com/watch?v=gS9o1FAszdk&safe=active

Camera:
The video starts with a handheld camera and a tracking shot of his feet, which makes the audience feel as though in the video. By making the audience feel as though in the video, the audience is intrigued and they can then relate to the narrative of the story. A dissimliar feature is used of quick burst of shots then after the audience see fast cuts to show the feet walking and the singer looking around. The main singer is singing throughout the narrative while still acting. As it goes to the band shots, they are in an isolated area, which helps to split the narrative from the band. The camera uses a wide shot to capture and show the whole band to the audience. It changes to the close up shots of the main singer which emphasises the emotion and feelings that he feels. Then mid shots are used on the lead guitarist, to show the audience the guitarist playing to the song, which seems to be a convention in many music videos.

Costume:

All of the members of the band are wearing black and white, which is kept to throughout the video. It seems to be a convention of the band, as they are the colours used in other videos that I have also looked at. By wearing black and white could highlight the type of song they are singing for example the song has two narratives by using black as being bad and white being a good element.

Grapsing Ideas Through Existing Music Videos

http://www.youtube.com/watch?v=NU9JoFKlaZ0&feature=player_embedded&safe=active

Camera: 

The video starts with close ups, of two people kissing in a field. This tells the audience that there is a connection between these two people. The use of the close up and zooms close up is then used when the singer as he starts to sing. With cuts between the singer and the story which makes the music video flow and gives time for thoughts and feelings. The song then stops and the narrative is then moved forward, with the boy leaving the girl to join army. To show the anger of the couple, there is quick movement of the camera and fast cuts. Building the tension for the audience and making the anger more intense. The band shots are all in isolated area, which help to separate the band from the story. Close up shots of each individual instrument is used, to show the audience them being played, this makes the video more appealing. The close up of the singer during the key words in the song, emphasise them and makes the tension and feelings in the words more intense for the audience.

Costune:

The clothing for the band is black and white. These colours contrast with each other and make the members stand out more. The black and white colour for the band seems to be a convention used by many of the videos. This is something that I am going to have to consider when creating my video, if my video follows this convention it will make it easier for the audience to identify the video as 'Alternative Rock.'

Chosen Song

The chosen song we have is 'For the First Time' by The Script.

http://www.youtube.com/watch?v=CPEBN2dVNUY&safe=active

We have decided to focus on this band is because it has been a current but popular band, the have grown as a band becaue the main singer featured in T.V programme 'The Voice' but also because of their new CD which is now released, '#3'.

We have decided to focus on the song 'For the first time.' The reason for this is because, it is in the top 5 most popular songs by 'The Script.' The other reason for focusing on this song is because of its lyrics and the narrative behind it, especially as this song highlights realism and real-life today.

Our next time into creating the music video is to evaluate music video from the 'Alternative Rock' genre. We need to looking at the camera angles, editing and mise-en-scene used throughout them. Looking for the conventions that run in each of the videos will help graps ideas for our music video.

Chosen Genre

After a lot of though and consideration we have decided to focus the project around the Pop Rock genre though it could be argued with 'Alternative Rock'. The reason that we have chosen to focus on this genre is because, it is one of the most popular around the world. Within this specific genre there are some very popular bands. These pop rock bands I feel would be very suitable to our video. Another reason that we have chosen to focus on 'Alternative Rock' is because we feel that we can create a diverse but stimulating music video. As a group we have done a lot of research into this genre and we believe we now have a good understanding.

Below I have created a list of bands from the Alternative Rock genre, they are a list of bands that, as a group have narrowed to the ones we are considering to focus on:

• Blink 182
• Coldplay
• Foo Fighters
• Greenday 
• The Killers
• Nickelback
• Slipknot
• Simple Plan
• The Script
• Slipknot

Mood Boards

Here are the steps that we went through before we narrowed down our song choices and the research that we carried out. Before beginning the music video, we all needed to decide on a final song choice for the group, we researched into the different music genres that we like and could potentially choose a song from. The genres we researched were pop and rock which have been the most popular over the on-going years.

Here is a mood boards of bands that are assocated with the pop genre. As a group we have looked at each of these bands and what songs that belong to them. We looked at the songs that we might enjoy to video or base our project around and what song we would be able to create a proffestional good quility video for.

Here is another mood board of rock bands. We have looked at each of these bands and what their most popular songs are. We looked at the songs that we might enjoy to base our project around and what song we would be able to create a good quility and high level video for.

Initially, in our group we had a few rough ideas what we wanted to choose but no real pressing song that we had in mind for our music video.We decided to brainstorm ideas for potential choices. We looked through the HMTV chart playlist, our iPods, and music magazines to gain inspiration for our song choice as well as researching different genres of music.