Wording
Title-The cover of the digipak will include a title - both the artist and the album name. This will provide the audience with vital information.
Track numbers and name- These are vital on any album no matter what the genre. They provide the audience with important information for the tracks and the name. If this information was not provided then it would make it very hard to access particular songs/tracks.
Image
Front Cover-Majority of the time the album will have a main image on the front - this can be a hand drawn image,animation or a photographed image. This is one of the main conventions to any cover of an album as it portrays the artist and/or the genre of music the CD includes. Some audiences may typically pick up and album because it looks pretty or because they recognize the artist on the front - it is the first thing the audience sees therefore is a vital part of and digipak or CD package.
Interior- The insides of the digipak may also an image, however there are normally a variety of multiple images, one main image, or a logo for the artist. The insides of Digipaks don't always need to include images - they can include song lyrics, membership card, artist information - these making the Digipaks unique and interesting.
CD- The CD itself may also have an image on, from art work to patterns to pictures there is many ways to make the CD look interesting. More than likely the CD will have the artists name or the name of the album on - just incase the owner looses the packaging, they will still know what CD it is!
Although there are many more typical conventions found on a digipak/CD cover, image and the wording are the main conventions seen. Other aspects make up these such as style, color and positioning which will all influence the audiences views and genre on the specific product.
Some other conventions of a typical Digipak include;
-Barcode
-Price
-Institution logo
-CD compartment
-Special features (Lyric booklet)
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